Lily & George Plush Toys and Baby Gifts for Newborns

Discover the adorable world of Lily & George, New Zealand’s much-loved brand for soft toys and baby gifts. Designed for cuddles, comfort and everyday play, these creations are beautifully crafted with soft textures, gentle colours and timeless characters that children adore.

Perfect as a newborn gift, baby shower present or first birthday surprise, this collection offers plush toys, comforters and thoughtful baby gifts that are safe, durable and easy to love. Made with soft fabrics, non-toxic dyes and enduring designs, these items invite hugs and imaginative play. Shop the curated Lily & George range—soft toys, comforters and baby gifts designed for cherished moments and everyday wonder.