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Lily & George

Discover the adorable world of Lily & George, New Zealand’s much-loved brand for soft toys and baby gifts. Designed for cuddles, comfort and everyday play, Lily & George creations are beautifully crafted with soft textures, gentle colours and timeless characters that children adore.

Perfect as a newborn gift, baby shower present or first birthday surprise, these plush toys and comforters are made to be cherished for years. Shop our curated range of Lily & George soft toys, comforters and baby gifts — thoughtful, safe and irresistibly cute.

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